LinkedIn demand for B2B teams

Your customers source on LinkedIn.
Your team is invisible there.
We turn your people into the top of your funnel.

A done-for-you LinkedIn demand engine for B2B companies. We tune your team's profiles, get them into the conversations your customers are already having, and route the warm ones to sales. One system, not five freelancers.

Book a team audit

Built by Maria Poly — a decade reading how the people with capital decide who to back, turned into a system that gets B2B customers to find your team.

The Problem
95%
of B2B buyers are not in the market at any given moment
LinkedIn B2B Institute
4 in 5
deals go to the vendor the customer already trusted before the first call
Forrester
13
people on the average enterprise buying committee — one visible profile is not enough
Forrester, 2024

Who this is for.

For
  • B2B companies that sell to other businesses
  • With revenue and a real sales motion
  • Who know their customers are on LinkedIn
  • And have no time or skill to be there
  • 2 to 5 people worth making visible
Not For
  • Pre-revenue or B2C
  • Teams chasing viral reach and vanity numbers
  • Anyone who wants us to be their SDR and close their deals
  • Companies that still need convincing LinkedIn matters
Why Now

The deal is decided before your first call.
LinkedIn is where it gets decided.

Buyers look up your team, read their profiles, and choose who to trust — all before reaching out. It is the last platform still running on real people, not bots.

01
Showing up matters
Content on the real problems your buyers face, in your own voice, is what gets noticed. The algorithm rewards real participation.
02
15% is any good
Only 15% of B2B content gets rated very good. The field is still open. The first team with something worth reading owns the relationship.
03
The system beats the person
Knowing who matters and exactly how to join the conversation — then doing it at volume — is what separates the teams that get found from the ones that don’t.

LinkedIn now ranks high in search results and increasingly in AI answers — steady expert posting is how a customer finds you when they look you up.

LinkedIn B2B Institute, 2025

How It Works

The Map. The Setup. The Engine.

Three steps to turn your team into a demand channel that compounds over time.

01
Step One The Map

We map your market

Who your customers actually are, which accounts are in-market, and exactly which conversations they are already having on LinkedIn.

We identify the buyers, the threads, and the moment when someone is receptive to your perspective — before they ever search for you.

02
Step Two The Setup

We tune the team

Each profile is rewritten to match how the new ranking model reads it, and to make your customers stop and recognize what you do.

Positioned for the buyers who matter, not generic “thought leadership” that sounds like everyone else.

03
Step Three The Engine

We run it daily

The system surfaces the right person and a ready way to join their conversation, drawn from what your company and that person actually know. Your team adjusts a few details, the agent learns from the edits, and as customers warm up they move into your CRM for a normal sales conversation.

Everything is drafted in your team’s voice and approved before it goes live. Human in the loop, compliant with LinkedIn, your accounts stay safe.

Packages

Three tiers. Pick where you start.

Priced per seat, shared on the audit call. One seat is one person and one LinkedIn account. Every engagement starts with a free audit. Plan on two months: that is the time the algorithm needs before results start to show, and less than that does not move.

Starting at
$ 3K /seat/mo
Launch
Build the right audience, in your team’s voice.
  • Profile setup
  • 5 posts a week
  • Weekly interview to pull expertise out of each person
  • Your team runs their own comments
  • This is what builds the audience everything else feeds on
Starting at
$ 6K /seat/mo
Growth
We run the comments and the intelligence.
  • Everything in Launch, plus:
  • ~50 comments a week in the threads that matter
  • Live feed of the exact people to engage
  • CTAs that move readers toward a call or an offer
  • Weekly intelligence report on who is warming up
Starting at
$ 10K /seat/mo
Premium
We go find the customers and open the conversation.
  • Everything in Growth, plus:
  • AI builds and cross-references a target list
  • Writes a custom reason each person should care
  • Drives to a CTA: conference meetup, 1:1 call, or customer-research call
  • We open the thread, then hand it to your sales team
Who’s Behind FaceValue

Maria Poly

I spent about ten years on the investor side, at TMT, Pantera, and Blockchain Coinvestors, learning how the people with capital decide who to back.

I turned that into a system that gets founders in front of the right investors, and it became its own product, VC Lens.

The customer side grew out of the same thing. The mechanics of reading who matters and getting in front of them before they are ready to talk do not change whether the person you need is an investor or a customer.

Right now they work best on LinkedIn, so that is where Customer Lens runs. I have been calling the whole approach data-driven networking for a while.

Content on its own is a commodity. What I build is the system underneath it, in your team’s voice, so every seat runs off real signal. I build the tooling myself, which is why it can do this at a volume a person cannot.